Create premium fashion that provides dignity and growth to those living at the bottom of the pyramid.
We believe that style and sustainability can co-exist!
The fashion industry employs 250 million people (that’s 1/6th of the world’s population!), and 75% of these people live and work in the developing world. The massive size of this industry puts it in a unique position to tackle big problems like poverty. Yet this very industry is ranked 2nd worst in the world for social and environmental abuse. At BLISS, we dream of changing these statistics!
Think fabulous handbags, fair wages, and female empowerment. That’s BLISS!
Currently, we are working with 50 women and girls in Hafizabad, teaching them embroidery and needlework on fabric, which are finished into handbags for sale in global markets. In March 2013, we plan to start working with 50 more women in a new community close to Lahore. This year, we also plan on supplementing their skills training with an entrepreneurship curriculum. Our long term aim is to ensure a community buy-in, so that the women have complete ownership of the enterprise.
We believe in change that lasts. We do not just connect the girls and women to viable markets. Instead, we teach them how to do market research so they can find their own markets!
If you want to know where it all began, read this entry written by our founder Saba in the Elephant Journal.